Case Study
How Erudit earned the trust of an entire market
People Intelligence SaaS · B2B
Founded in 2019, Miami
Scale-up, 200 employees
Problem
In a crowded market, why trust Erudit?
Erudit is a solution that helps HR teams understand and improve corporate culture through data. Their challenge was clear: connect with HR directors in a market where these messages had lost credibility.
In an environment marked by economic crisis and mass layoffs, traditional HR initiatives no longer inspired employee trust, making it increasingly difficult to capture attention and generate genuine interest in the solution.
Diagnóstico
It wasn't a visibility problem, but a credibility one
Analysis showed that the issue wasn't about generating more reach, but about ensuring the message resonated in a context where corporate culture had ceased to be credible.
In a market saturated with similar narratives, talking about culture was no longer enough unless it was grounded in something real and relevant to the day-to-day operations of companies. It was necessary to stop talking about culture as an abstract concept and start bringing it down to reality.
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Solution
Content that connects
To solve this, a content strategy was defined that covered the entire decision-making process of the HR Director, from the moment they identify a problem to when they seek a solution.
Instead of talking about corporate culture in general terms, the content was built around real workplace trends, such as "lazy girl jobs" or "monk mode," connecting them to concrete business problems like turnover, engagement, and productivity.
This approach allowed Erudit to shift its message from an abstract idea to real-world situations, making it more relevant and credible to its audience.
Additionally, a lead management system based on lead scoring and lead nurturing was structured, which made it possible to identify which contacts were ready to move to sales and automate part of the process.
This helped the sales team focus on the highest-potential opportunities, optimizing their efforts and improving conversion rates.
Results
Results achieved with Extandard
50%
Increase in web traffic
25%
Reduction in CPL
35%
Reduction in CAC
“We didn’t need more visibility; we needed our message to resonate. Alejandra, our CMO, helped us translate a complex value proposition into conversations that generated genuine interest and real opportunities.”
Pablo Gil - Chief Product Officer at Erudit
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