Fractional CMO
We integrate with your executive team to provide leadership and comprehensive marketing strategy, without occupying a permanent position.
We integrate with your executive team to provide leadership and comprehensive marketing strategy, without occupying a permanent position.
Strategy
We define your ICP, value proposition and channel strategy, ensuring that your website is a solid gateway to connect with your audience.
Integration
We optimize your CRM, review your channels and design actionable dashboards so that sales and sales people can make decisions based on real and relevant data.
Flexibility
We fine-tune paid marketing campaigns, boost your SEO, and develop lead scoring, nurturing and client nurturing strategies to scale your business.
Adapted to the moment in which your company is
The challenge
You need to validate the market and generate demand
Lack of clarity in the value proposition
You haven't yet defined what makes you unique and how to communicate it to your audience.
Difficulty generating demand
You have no strategies to attract customers without relying on referrals.
Budget limitation
You can't cost a marketing team and this is holding back campaign execution.
The Solution
We validate your market and draw up a solid strategy
1
We will define your ideal customer and positioning
We will identify who your ideal customer (ICP) is, we will analyze the market with your competitors and we will define your value proposition to differentiate you from the start.
2
We create an acquisition and demand strategy
We will design a marketing plan aligned with your first business objectives, prioritizing the most efficient and scalable channels.
3
We implement and measure
We focus on agile execution, measuring each action to validate what works and optimize the conversion funnel. We can work with your internal resources or rely on Extandard.
The challenge
Scale what works without losing efficiency
Dependency on poorly scalable channels
You're growing with organic channels but you don't have sustainable acquisition strategies.
Misalignment between marketing and sales
The marketing team generates demand but fails to convert.
Lack of structure in metrics and processes
You are not clear about the KPIs and this makes it difficult to make decisions.
The Solution
We scale your strategy without losing efficiency
1
We optimize your customer profile and your segmentation
We will delve into customer and segment data to refine the acquisition strategy, ensuring efficient conversion.
2
We scale your marketing and revenue strategy
We will structure an omnichannel strategy, combining our own, earned and paid media. We'll prioritize the right mix based on your budget and ROI.
3
We implement with a focus on automation
We ensure that growth is scalable through automation, alignment with sales and continuous optimization based on data. We can do this with your team or with Exstandard.
The challenge
You need innovation and retention and expansion strategies.
Need for expansion to new markets
You need effective growth strategies to scale internationally and diversify clients.
Lack of expertise in key strategic initiatives
you may have a CMO but you need external leadership for specific projects such as partner programs, ABM or revenue operations.
Leadership Transition
you are facing a departure from the CMO and you need to continue the operation while recruiting.
The Solution
We create new expansion and retention strategies
1
We explore opportunities for growth
We analyze new lines of business, expansion to markets or strategic verticals and we will optimize existing segmentation. We evaluate trends and strategies such as account-based marketing or advanced personalization.
2
We empower Revenue Operations to maximize impact
We will optimize the relationship between marketing, sales and customer success through Revenue Operations. We will refine the attribution model, ensuring that the investment is allocated to the most profitable channels, improving the predictability of the pipeline.
3
New retention, cross-sell and up-sell strategies
If you're scaling quickly, changing your focus (for example, moving from Product-Led to Sales-Led Growth) or looking for funding, you need a professional who is able to connect marketing with revenue.
Our work roadmap
Audit
Strategy
Implementation
Analysis
fastener
Diagnosis and Evaluation
Planning and management
Execution and alignment
Continuous improvement and growth
Transition to full-time
We want to become the partner that accompanies you in the growth of your company
You need a Fractional CMO if:
extandard resources
To go far
See all
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