Dynamics as a key part of the growth strategy

The implementation of CRM Dynamics proved to be a crucial change for Fairplay. Before its adoption, the company lacked organized and reliable data, making it difficult to know which action and campaign had generated the best results, preventing decisions based on data.

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Sales

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After implementing the CRM, it was possible to:

Record and analyze data

From lead generation to conversion into customers, the entire flow of information was efficiently structured and stored. This allowed for detailed and accurate performance monitoring at each stage of the sales funnel.

Optimize attribution

With clear data and well-implemented UTMs, Fairplay was able to identify which channels and campaigns generated the best results. This significantly reduced investments in underperforming channels and focused resources on the most effective ones.

Plan with precision

The availability of historical data made it possible to make projections and allocate the budget much more precisely, improving the ability to forecast future needs and adjust strategies in real time.

Automate key processes

Dynamics made it easy to create automated workflows, such as email sequences and personalized reminders, improving customer experience and operational efficiency.

Generate detailed reports

The ability to generate personalized reports allowed the marketing team to analyze the impact of actions in real time, identifying areas for improvement and continuously optimizing strategies.

Integration with other systems

Dynamics was integrated with existing tools such as Google Tag Manager, allowing for better conversion tracking and result attribution.